Why automate early in a recession

In a recession, there is less business opportunity, that is a common view.

But why invest in automation when cash is tight. Simple competitive pressure drives the need to automate.

Customers appreciate customer service. They make buying decisions by interacting with staff. Nobody is impressed by back office activity. It is an expectation that it works. Simple errors can damage reputations very quickly.

Businesses need staff working to help customers, not doing repetitive administration tasks.

HOW EXPENSIVE IS AUTOMATION?

Yes, staff are cheaper in a recession but with software robots operating efficiently the costs are the equivalent of paying a person £1 an hour.

It is true that the volume of work automated brings the effective cost of software robots down just like any other machinery.

Any business saying automation can wait at the start of a recession is taking a huge gamble that a competitor will not make the investment which as the months of a recession go past could leave them out manoeuvred on customer service and cost.

It is the same for SME, Regional, National and Global businesses.

With a good ROI, investing in software robots for automation is better than putting cash into any bank savings account to gain 0.x% interest.

If you are curious about software robots and their capabilities, how they are able to deliver rapid automation, please call Ether Solutions. Phone: 0845 643 4410